Category Archives: Watch it on Wednesday

Superbug CRE Poses Increasing Danger In Hospitals


CRE is a superbug not as commonly known as some others but it is one of the most dangerous threats inside hospitals. Resistant to antibiotics, cases have been found in at least 43 states. Only 9 of the 50 states have mandatory reporting laws for CRE.

Encourage your hospitals to instill aggressive programs now in order to limit further spread. Are you part of a hospital with a plan? We would love to hear how you’re addressing the issue.


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by | 10/09/2013 · 1:32 pm

Is “Looking Clean” Enough?

How do you know your hospital is clean? How do you know something is free of bioburden? Don’t make assumptions because it “looks clean”. The MediCount ATP Testing Device allows you to objectively measure the cleanliness level of a surface or an instrument based on what YOU define as “clean”. Clean should be a result, not a process.

The MediCount ATP Testing Device Provides a Way to Quantify “Clean”. The device provides a numerical reading in less than 30 seconds and provides a quantitative measurement representing the amount of organic material present on a surface. Read More

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by | 10/02/2013 · 1:29 pm

How To Kill The Norovirus



New research carried out in the South could help wipe out the winter vomiting bug norovirus, saving hundreds of lives. Scientists from the University of Southampton have discovered that copper kills the bug almost instantly.

Experts say if the surfaces we touch constantly like door handles, taps and stair rails are made with the metal, it would drastically reduce the spread of infections. Christine Alsford spoke to Professor Bill Keevil from the University of Southampton and a norovirus patient Serena Spencer-Jones.

More about Antimicrobial Copper

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by | 09/18/2013 · 10:00 am

September 11, 2013

Is George Whitfield Jr. Copying Midbrook?Wednesday

Football “Quarterback Guru,” George Whitfield Jr. was recently featured on ESPN’s College Game day talking about something we too have been discussing lately here at Midbrook. In the segment Whitfield explains how he frequently takes principles and ideas from other things that may seem unconventional and uses them to train some of the industry’s most elite Quarterbacks.

He has the athletes practicing on the sandy beach and in the wavy water. He talks in analogies about suits and ties, car washes and vehicle mechanics. Now while George didn’t refer to it in the same words as we do, he is essentially talking about a concept some would call, “The Medici Effect.” It’s a theory we’ve blogged about quite a bit recently that is changing the way we look at innovation. Author, Frans Johansson, goes into detail about it in his book, “The Medici Effect, ” but you can also see the discussion we’ve had about the phenonemon in the past blog post here.

When I watched this segment on ESPN, my first thought was, “Is George Whitfield Jr. copying us using the Medici Effect with his athletes?” And, my second thought was, “Are we copying George?” Yet ultimatley I came to the resolve that it’s a darn good strategy and who wouldn’t want to copy that?!? Right? Whitfield uses unconventional approaches taken from various industries and puts things in a new light for the athletes he trains and he gets people begging to train with him and a feature segment on ESPN.

At Midbrook we use this strategy and we improve infection prevention products and ultimately help by incorporating “cleaner” products into medical environments. We draw from our past experience of making washers for the automotive industry to better manufacture washers for surgical instruments a medical equipment. We took a tool used in the Food Industry to help medical facilities quantify their levels of cleanliness. We utilized our knowledge of ozonated water used in our sister company, CapSnap Equipment, which provides water bottling equipment and services, and incorporated it into the cleaning cycles of our instrument washers. These are just a few of the many ways we incorporate concepts from other industries and apply them in another way to improve a process.

What examples of the Medici Effect have you seen or used yourself? I’m sure there are more. Share some ideas and inspiration with us and let’s see what kind of ideas we can spread!

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by | 09/11/2013 · 10:00 am

September 4, 2013


Take a look at the UV Flash Disinfectant Station, killing 99.9% of germs on hard-to-clean objects in only 60 seconds

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Filed under Daily Blog Posts, Ultraviolet light to fight bacteria, Watch it on Wednesday

August 28, 2013


How do you know your hospital is clean? The MediCount ATP Testing Device provides an objective way to determine the cleanliness of a counter, surgical instrument, desk, and more.

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Filed under Daily Blog Posts, Healthcare Acquired Infections, Watch it on Wednesday

August 21, 2013


Where does innovation come from? How do we create groundbreaking ideas in sterile processing departments, the operating room, or in ANY situation or context? Find out why Frans Johansson believes “The Medici Effect” is the answer to both of those questions…

And make sure you check back Friday to hear about 5 Midbrook Medical Medici Effects!

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Filed under Daily Blog Posts, Watch it on Wednesday