Football “Quarterback Guru,” George Whitfield Jr. was recently featured on ESPN’s College Game day talking about something we too have been discussing lately here at Midbrook. In the segment Whitfield explains how he frequently takes principles and ideas from other things that may seem unconventional and uses them to train some of the industry’s most elite Quarterbacks.
He has the athletes practicing on the sandy beach and in the wavy water. He talks in analogies about suits and ties, car washes and vehicle mechanics. Now while George didn’t refer to it in the same words as we do, he is essentially talking about a concept some would call, “The Medici Effect.” It’s a theory we’ve blogged about quite a bit recently that is changing the way we look at innovation. Author, Frans Johansson, goes into detail about it in his book, “The Medici Effect, ” but you can also see the discussion we’ve had about the phenonemon in the past blog post here.
When I watched this segment on ESPN, my first thought was, “Is George Whitfield Jr. copying us using the Medici Effect with his athletes?” And, my second thought was, “Are we copying George?” Yet ultimatley I came to the resolve that it’s a darn good strategy and who wouldn’t want to copy that?!? Right? Whitfield uses unconventional approaches taken from various industries and puts things in a new light for the athletes he trains and he gets people begging to train with him and a feature segment on ESPN.
At Midbrook we use this strategy and we improve infection prevention products and ultimately help by incorporating “cleaner” products into medical environments. We draw from our past experience of making washers for the automotive industry to better manufacture washers for surgical instruments a medical equipment. We took a tool used in the Food Industry to help medical facilities quantify their levels of cleanliness. We utilized our knowledge of ozonated water used in our sister company, CapSnap Equipment, which provides water bottling equipment and services, and incorporated it into the cleaning cycles of our instrument washers. These are just a few of the many ways we incorporate concepts from other industries and apply them in another way to improve a process.
What examples of the Medici Effect have you seen or used yourself? I’m sure there are more. Share some ideas and inspiration with us and let’s see what kind of ideas we can spread!